Good fit for consumer, sports and lifestyle brands taking their first step into Southeast Asia, or adding another market in the region.
Southeast Asia is not one market. Vietnam, Indonesia, Thailand, the Philippines, Malaysia and Singapore differ in language, buying habits, platforms and import rules, and a plan that works in one often fails in the next.
Most failed launches share the same causes: a price that ignores duties and distributor margins, a partner chosen because they answered first, or a launch with no plan for creating demand once the stock lands. We work on those three things before anything is spent.
A call about your product, target countries, budget and timeline, so the work answers the right question.
Category size, competitors, price points and channels, from marketplace data and field visits.
Distributor, marketplace, licensee or own entity, with the trade-offs for your product.
Pricing, margins, partner shortlist and a first-year plan with budget and milestones.
We contact the shortlisted partners, make introductions and support the first months on the ground.
Sports brand, Singapore
Our focus is Southeast Asia, with the deepest on-the-ground experience in Vietnam and Indonesia. We scope other markets in the region case by case.
Both. We build the shortlist, contact the candidates and make introductions. You decide who to sign.
Fixed-scope projects are priced up front. Longer support runs as a monthly retainer. We quote after a short call about your product, market and timeline.
Yes. Many briefs begin with a launch that has stalled. We review pricing, partners and channels and recommend what to change.
Send a short note about your product, the market and your timeline, and we will suggest a first call.
Tiramisu Consulting