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Market research in Vietnam and Southeast Asia

Decisions built on what is actually selling, at what price, through which channels. We combine marketplace data with store visits and conversations with distributors, retailers and buyers.

What we do

  • Competitor, brand and price-point mapping
  • Marketplace analysis on Shopee, Lazada and TikTok Shop
  • Retail and dealer store checks
  • Interviews with distributors, retailers and end users
  • Category and channel sizing

What you get

  • A market study you can share with your board or partners
  • A price and positioning map of the category
  • Clear recommendations, with the evidence behind them

Good fit for brands, investors and distributors who need a reliable picture of a category before committing money.

What a study answers

A good study answers practical questions: how big the category is, who sells what at which price point, which channels move volume, and where there is room for a new brand.

Desk research only goes so far in this region. Much of the real pricing, margin and dealer behaviour sits on marketplaces and in shops, so we check both. We analyse marketplace listings, then visit retailers and dealers and talk to the people who buy and sell.

How it works

  1. Brief

    The decision the research must support, the categories and countries, and the timeline.

  2. Desk and marketplace analysis

    Brands, prices and ranges across Shopee, Lazada, TikTok Shop and brand sites.

  3. Field work

    Store checks and interviews with distributors, retailers and end users, in person.

  4. Findings

    A written report with a price and positioning map, recommendations and the evidence behind them.

Questions we are often asked

Can the report be shared with partners or a board?

Yes. Findings come as a written report with the evidence behind each recommendation, built to be shared.

Do you do primary research in person?

Yes. Store checks and interviews with distributors, retailers and buyers are part of our standard approach.

Which categories do you know best?

Sporting goods, lifestyle, beauty and consumer products sold online and offline.

Can research be a first step before a larger engagement?

Yes. Many clients start with a fixed-scope study. If the numbers work, it becomes an entry plan.

Tell us what you want to launch or source

Send a short note about your product, the market and your timeline, and we will suggest a first call.

Tiramisu Consulting
Unit 2904-05, 29/F, Universal Trade Centre
3 Arbuthnot Road, Central
Hong Kong SAR

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